This online store was a catalog website before and client wanted to turn into an online store. The challenge was to build an online store for women night wear from scratch. The products range were clear and when your target audience are women you have to be very extraordinary and smart.
We brainstormed internally and also discussed with women who wish to buy these products online and what they look when purchase online. So from women's perspective we build a unique and user-friendly Bon Nuit Online Store.